London has been making jewellery to order for longer than most houses have existed. Between the workshops of Hatton Garden and the shopfronts of Bond Street there is a trade that has always understood a commission: a client, a brief, a drawing, a maker. SINGULLUM works inside that tradition and departs from it at exactly one point, which is worth stating plainly.
Where the House agrees with the London trade
On craft, and on the primacy of the hand. On the idea that a serious piece is drawn for a person rather than selected from a tray. And on the discipline of the city's gemmological schooling — the Gemmological Association of Great Britain has been teaching the subject since 1908, and the vocabulary it settled is the one the whole trade now argues in.
Where it departs from it
A bespoke commission, as London has always practised it, produces a piece for you. It does not usually promise that the drawing behind it will never be used again. Many fine houses keep the design, and are entitled to: it is their work. SINGULLUM retires it instead. The CAD is archived out of production and the mould is sealed, and that undertaking is the House’s actual product — the piece is what you receive, but the retirement is what you are buying.
The trade has four words for this territory and uses them interchangeably, usually to the buyer’s cost. The Journal sets out what one of a kind, bespoke, made to order and limited edition each actually mean, and which of them carries a promise you could hold someone to.
What a private viewing in London is
An appointment, and a stone on the table. The House does not hold a collection to walk you through, because there is nothing to walk through: each Creation exists once and is already spoken for or not yet drawn. What can be shown is the stone, and what can be discussed is what it should become.
The House receives by private appointment only. No Bond Street or Hatton Garden address is published, because none is held.
To be received in London, leave a few details. A member of the House will answer privately.
